Yesterday, Melissa at momcomm posted about the "biggest mistake that bloggers make."
That mistake is being unable to concisely sum up what your blog is about.
Guilty as charged.
This is something I've struggled with for a while. I have a tagline ("Where logic meets love") and I have a pretty good "About This Blog" description (look in the sidebar below the buttons, or click through if you're on a reader).
But I still have no idea how to describe my blog when I'm talking to someone.
When I was at the last Love Drop in December, I met another blogger, who asked what I blogged about. I looked over at Emmy and hemmed and hawed and then said, "It's like... a Christian... marriage blog?"
Let's be honest: If I heard somebody's blog was a Christian marriage blog, I would not want to read it.
I can list off my categories or my top tags -- marriage, God, happiness, religion, sex -- but that doesn't really tell you anything about why you'd want to read this blog. As Melissa said, "Sure, you may write about all those things. But what does it boil down to? What's the glue that binds all your blog posts together?"
I... don't know. Obviously, there's something, right? Or you guys wouldn't keep coming back?
Then she added, "If you feel a little stuck, think about this: how would you want someone else to describe your blog?"
This made the lightbulb go off: Ask the people who read my blog!
So I'm going to ask for your help, and also challenge you to avoid this mistake for yourself. (And maybe get you some traffic while we're at it.)
In the comments, leave the following:
- How would you describe Faith Permeating Life to someone, in one sentence?
- How would you describe your own blog to someone, in one sentence? (If you have one.)
If I'm a regular reader of your blog already, I'm happy to return the favor, if you'd like. And if I'm not, maybe I will become one after reading your description! :)
You can find Melissa's whole article here. Thanks in advance!